Slazenger-Demon

Slazenger

Slazenger Demon (1934)


Condition
8


10: New

9: Mint

8: Excellent

7: Good

6: Fair

5: Average

4: Below Average

3: Poor

|
Rarity
7


10: Impossibly rare

9: Extremely rare

8: Hard to find

7: Fairly rare

6: Uncommon

5: Common

<4: Big Seller

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About This Racket

Slazenger’s early rackets included the Eltham (names after their home ground), Frinton, Invicta, Demon, Kings and Queens. The Queens was a big seller from 1925 through to the 1945, followed by the Demon. I think the Princes and Jupiter were from around 1950 with new logo and new two tone color scheme and likely new manufacturing process. This Jupiter is in pretty good shape for its age

Specifications (👋 not yet accurate….check back soon)
MeasurementsValuePerformanceScore
Weight394gPower33/100
Head Size & Length68sq in | 27inchControl28/100
Balance8pt head light (220)Spin26/100
GripPerforated leatherHandling30/100
Strings18 x 20 | gutComfort49/100
FlexibilityRA 49Consistency33/100
About Slazenger

While Slazenger began producing tennis balls in 1877, it became the official Wimbledon ball supplier in 1902, a partnership lasting over a century. The company also expanded internationally, establishing a significant presence in Australia by the early 1900s. In 1928, they opened an Australian factory for rackets and later added cricket bats, overcoming challenges like a 1932 factory fire and a late 1990s hailstorm. Slazenger was known for innovations like the “Floating Power” rackets in the 1930s, using mercury to enhance weight distribution, and introduced the “Challenge” racket post-WWII, popular until the mid-1970s. Their aggressive marketing strategies included player endorsements and junior development programs, maintaining visibility and promoting their products. In 1959, Dunlop acquired Slazenger, allowing it to operate independently, and between 1960 and 1973, Slazenger rackets won many Grand Slam events. However, by the mid-1980s, competitive pressures led to the cessation of racket production in Australia, shifting manufacturing to Asia.

Gallery

Timeline of Slazenger

YEAREVENT
1877Slazenger tennis balls production begins.
1881Ralph and Albert Slazenger establish a shop in London.
1883Slazenger files a patent for a table tennis net.
1885Slazenger begins promoting sporting goods.
1889Captain Ralph Slazenger visits Australia.
1902Slazenger becomes the official tennis ball supplier for Wimbledon.
1910Slazenger and Sons becomes a public company.
1928Slazenger opens an Australian factory in Sydney.
1931Slazenger acquires H. Gradidge and Sons.
1939Slazenger acquires William Sykes Ltd.
1942Slazenger acquires F. H. Ayres.
1940Slazenger factory bombed during the Blitz.
1958Dunlop acquires Slazenger, allowing it to run independently.
1959Ralph Slazenger Jr. sells the family business to Dunlop Rubber.
1960-1973Slazenger racquets win 38 of 112 Grand Slam events.
1965Slazenger Championship No.1 tennis racket launched.
1980sRise of metal and composite tennis racquets.
Mid-1980sSlazenger ceases racquet production in Australia.
1985Dunlop Rubber purchased by BTR plc; forms Dunlop Slazenger Sports Group.
1996BTR sells Dunlop Sport in a management buyout; new company named “Dunlop Slazenger”.
2002Slazenger Barnsley plant closes; production moves to the Philippines.
2004CINVen sells Dunlop Slazenger to Sports Direct International.